Archives 2022

The new year is right on the horizon and the digital marketing space has changed dramatically just in a couple years. The following are some trends for 2023 that you can prepare for by adapting your digital marketing campaigns to the expectations of future participants and prospects.

1. Prepare for the Metaverse

The metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences. While there is a lot of excitement for the metaverse, most businesses don’t have practical use cases (or return on investment) just yet.

What can you do now? Start experimenting with the metaverse and immerse yourself personally. Look for emerging opportunities for your business to participate in and keep a close eye on others in your industry. The metaverse is still experimental for most businesses, so don’t worry about going all in yet.

2. Adjust for Artificial Intelligence

Artificial intelligence (AI) powers all marketing. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see and even the ads displayed to you. AI is making marketing smarter, connecting consumers to the exact right products and messages.

What can you do now? Examine how AI is changing the core aspects of the digital marketing channels you use. Understand how the algorithms are impacting your results and optimize your content strategy to take advantage of this.

3. Short Videos are the Future

TikTok and Instagram Reels are taking over social media feeds—and consumer attention. There is no question that this format will only continue to grow. For businesses to stay relevant they need to appear in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post next year.

What can you do now? If you haven’t been active in these formats personally, now is the time. Start watching Reels and TikToks to gain an understanding of the format, content and appeal. Next, start posting and experimenting with short video content for your business. Test and learn your way to success in these powerful platforms that are earning so much time and attention.

4. Be Simple and Clear in Your Messaging

With short-form video taking over and attention spans constantly dropping, businesses have a bigger challenge than ever. Businesses must be able to communicate in short, quick soundbites to earn attention on mobile devices.

What can you do now? Spend more time crafting shorter, simpler messages. Take your marketing and brand priorities and sound-bite them into short sentences or quick ideas. Challenge yourself to copy popular short video formats and shorten your messages.

5. Influencers are Becoming More Influential

Influencers are hot. As the advertising landscape becomes more and more cluttered, businesses need to find new ways to get in front of their target audiences. Increasingly, businesses can find opportunities to break through the noise with organic-seeming content via influencers. Influencer marketing has been on the rise for years, and this trend will only continue as influencers build up larger and larger audiences that are ripe for the picking for marketers.

What can you do now? Research opportunities to integrate influencers into your marketing plan for next year. Examine how your competitors or other industries are harnessing influencers to grow results.

6. LinkedIn is a B2B Powerhouse

LinkedIn has been around for many years but recently has posted record growth and engagement. It is expected to account for 25% of B2B advertising in two years. There is a growing opportunity for businesses to use the platform for growth. Yet very few businesses take advantage of this. My guess is that LinkedIn will only continue to grow and the opportunity will only get bigger. Jump in early to disproportionately win.

What can you do now? Build LinkedIn into your plans strategically. Optimize your content. Grow your audience and look for new features and opportunities to accelerate your success.

The above are just a small collection of the digital marketing trends for 2023. We will be highlighting more at the beginning of the new year, but these standout as the most important to begin tackling now.

Our previous article already covered some important digital marketing strategies that included paid media, Pay-Per-Click (PPC), SEO and email marketing. Now we are going to expand the range of strategies so that you can get a better of idea of what can help you formulate a robust digital marketing plan.

Influencer Marketing

Influencers who have built a social media following are vital partners in marketing your business as a service provider. Considered experts in their field, influencers’ reviews and recommendations are critical in generating social proof for your brand. Product mentions and endorsements from influencers push your mileage to their vast following.

Data Intelligence

Data intelligence can help you scale your business, gain more sales, protect assets with cybersecurity, perform tasks faster with automation, and operate more smoothly without shelling out enormous amounts of money in the process.

Conversion Rate Optimization

Start by working on your website’s back-end. Create a web design that is simple yet appealing to the eyes. In my experience, simple designs create higher conversions than flashy ones.

Keep your website fast-loading with no downtimes. You may lose customers’ attention if your site keeps crashing even before they reach your landing page. Your website needs to be optimized both for desktop and mobile.

Lastly, content plays a crucial role in conversions. Use headlines that highlight benefits and create clear calls to action that yield a direct response.

Creative Design

A great design seals your digital marketing. It can boost engagement and prolong the attention span of your potential customers.

Branding

Launching your company and introducing your services is only half the journey to making your business known. Branding bridges the gap between you and your customer by creating a distinctive, consistent identity that sticks in their minds.

Web Development

Your website is an online mirror of your business. A good web development service improves your online presence and covers web design, content development, network security configuration, and more.

A seamless website plays a critical role in turning visitors into customers. Your website should be simple, responsive, fast-loading and optimized, and should include strategic CTAs and contact details.

The digital arena is always changing and marketing efforts have to keep up with the constant flux. Every business, no matter the size, should have a well organized and robust marketing plan. As the digital landscape changes, businesses and their marketers can more easily adapt and adjust with clever solutions that can strengthen and help future-proof the business.

Digital marketing can help to generate more clients and bring value to the businesses you cater to. It’s important to know what strategies are most effective. Here are some of the best strategies to get businesses remarkable results.

Paid Media

You can market your services without having to shell out a budget, but not all the time. By using paid media, you can target your desired audience directly through advanced tools, making it one of the best ways to land a client.

Pay-Per-Click (PPC)

PPC advertising is when you pay to have a search engine display your ad when a user searches for related keywords. Through an auction-based system, PPC works when you bid on keywords that you want your ads to show up for. When a user types in the keyword, it triggers your ad to appear above organic listings. Once a user clicks, you pay for that click.

Paid Social

With paid social media, it is easier to market any content as soon as it goes live on the platform. Social media channels also let you determine and control your message frequency. Low pricing for social media ads allows campaign sustainability even when it runs for a while, unlike other digital advertising strategies that may need more significant funding.

Earned and Owned Media

Earned media is also called word-of-mouth marketing. This includes testimonials from customers, influencers and fans who turn into brand advocates for your product or services. On the other hand, owned media is the content you can publish for free. You have full ownership of this content and can edit it whenever you desire.

SEO

SEO revolves around making your website and web pages rank higher in search engine results pages organically. It starts with creating valuable content with the right keywords. SEO also requires making your website fast-loading and user-friendly for a better navigation experience.

Email Marketing

When creating email campaigns, always keep in mind your audience. Know their behavior and adjust your strategies from the insights you get. Find out if they value simple and plain emails more than those with moving illustrations or interactive features. From here, you can make campaigns that yield better engagement.

When it comes to content, start with a subject line that is short and catchy. Try descriptive lines with a touch of creativity. For the main message, always present them with benefits rather than irrelevant information they may not need in their businesses. Avoid using highly technical terms that you, may only understand. Keep your emails short, easy to digest and brief.

Remember that your clients are busy with their own business and only have a short time to check their emails. Grab this opportunity to capture their attention, or you may lose their interest.