Archives January 2023

There are general digital marketing trends for anyone conducting a campaign in 2023, and then there are new trends for websites and apps in 2023. In this article, we will tackle the top trends that will impact the optimization and conversion capability of your website or app based on industry changes, future consumer behaviors, and the needs of the market.

1. Form Building Will Dictate Zero-Party Data Gathering

Big data has become significantly more important to businesses than ever before. However, the way we gather data has had to change due to privacy laws in place across the globe.

When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering intel through various practices. For example, form building can help find out information from your customers that could influence your next product launch or service.

2. Email Marketing is Still Huge

Email marketing is, by far, one of the best marketing methods currently being used. With 89% of marketers using email marketing primarily for generating leads, it’s a trend that will continue thriving into 2023. Almost everyone has an email account, making it highly accessible for brands and businesses to connect with their customers.

Regarding product launches, it’s beneficial to use email subscriber lists to reach existing customers and those that have perhaps signed up but not bought anything yet. Product launch emails for small businesses can help significantly widen the profit margins you make as a business during what is often a critical time for a new company.

3. Surveys can Dial-In Your User Experience

There are a lot of applications and tools out there that can help with creativity when it comes to marketing. Creativity is what will undoubtedly become more prevalent as we enter 2023. With so much competition and content to compete with, every piece of marketing you put out as a business must have the best chance of getting noticed and engaged.

4. Consumers Love Real-Time Messaging

Consumers want everything, and they want it all as quickly as possible. With many marketing teams, real-time messaging platforms have become an excellent opportunity to reach customers quickly, and directly, and for data collection.

As digital marketers, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before.

5. Chatbots Will Help Fill the Customer Service Gap

Chatbots have become more useful for marketers and, as such, have become another source of investment. They help small businesses and those not operating all day hours to answer queries and engage with customers who might need assistance outside of working hours.

Building your website or app digital marketing strategy for 2023 with the above tips in mind will help your business in an immense way.