Twitter Rebrands to X

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We wrote a previous article extolling the advantages of potential Twitter campaigns. Elon Musk recently threw a bit of a curveball to digital marketers by rebranding the Twitter platform to X. Is Twitter/X still a worthwhile place to run campaigns and find quality prospects? We believe it is.

Twitter’s decision to rebrand itself as X has generated mixed reactions within the digital marketing community. While rebranding can be a strategic move to revitalise a company’s image and appeal to a broader audience, it can also alienate existing users who are familiar with the original brand. The success of this rebranding effort will depend on how well X communicates its new identity and whether it manages to retain its loyal user base during the transition.

So far the rebranding hasn’t been very popular among the populous. App Store users began downrating the app. Influencers are complaining of loss of subscriber blowback. The switch hasn’t been smooth. So far it’s been anything but illuminating for marketers looking to understand what Musk’s plans are for his platform business. In fact, this most recent move has achieved quite the opposite effect, leaving advertisers feeling uncertain and unconvinced.

Facebook’s rebrand to Meta hasn’t been popular either, especially in the wake of the near complete failure of the metaverse. X could suffer a similar fate, especially since users aren’t even sure what to call their activity on the platform anymore. Is it tweeting? Is it X-ing? Nobody knows and it just doesn’t feel right.

However, X’s effort to eliminate bots, fake traffic, fake accounts, and the like, is a still a huge boon for marketers. Even if there is rebranding blowback, digital marketers can at least rest assured that audiences they target on the platform are more likely comprised of real prospects and that the data available to market to those prospects is genuine.

Digital Marketing Strategies for Businesses – Part 2

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Our previous article already covered some important digital marketing strategies that included paid media, Pay-Per-Click (PPC), SEO and email marketing. Now we are going to expand the range of strategies so that you can get a better of idea of what can help you formulate a robust digital marketing plan.

Influencer Marketing

Influencers who have built a social media following are vital partners in marketing your business as a service provider. Considered experts in their field, influencers’ reviews and recommendations are critical in generating social proof for your brand. Product mentions and endorsements from influencers push your mileage to their vast following.

Data Intelligence

Data intelligence can help you scale your business, gain more sales, protect assets with cybersecurity, perform tasks faster with automation, and operate more smoothly without shelling out enormous amounts of money in the process.

Conversion Rate Optimization

Start by working on your website’s back-end. Create a web design that is simple yet appealing to the eyes. In my experience, simple designs create higher conversions than flashy ones.

Keep your website fast-loading with no downtimes. You may lose customers’ attention if your site keeps crashing even before they reach your landing page. Your website needs to be optimized both for desktop and mobile.

Lastly, content plays a crucial role in conversions. Use headlines that highlight benefits and create clear calls to action that yield a direct response.

Creative Design

A great design seals your digital marketing. It can boost engagement and prolong the attention span of your potential customers.

Branding

Launching your company and introducing your services is only half the journey to making your business known. Branding bridges the gap between you and your customer by creating a distinctive, consistent identity that sticks in their minds.

Web Development

Your website is an online mirror of your business. A good web development service improves your online presence and covers web design, content development, network security configuration, and more.

A seamless website plays a critical role in turning visitors into customers. Your website should be simple, responsive, fast-loading and optimized, and should include strategic CTAs and contact details.

Digital Marketing Strategies for Businesses – Part 1

digital marketing strategies

The digital arena is always changing and marketing efforts have to keep up with the constant flux. Every business, no matter the size, should have a well organized and robust marketing plan. As the digital landscape changes, businesses and their marketers can more easily adapt and adjust with clever solutions that can strengthen and help future-proof the business.

Digital marketing can help to generate more clients and bring value to the businesses you cater to. It’s important to know what strategies are most effective. Here are some of the best strategies to get businesses remarkable results.

Paid Media

You can market your services without having to shell out a budget, but not all the time. By using paid media, you can target your desired audience directly through advanced tools, making it one of the best ways to land a client.

Pay-Per-Click (PPC)

PPC advertising is when you pay to have a search engine display your ad when a user searches for related keywords. Through an auction-based system, PPC works when you bid on keywords that you want your ads to show up for. When a user types in the keyword, it triggers your ad to appear above organic listings. Once a user clicks, you pay for that click.

Paid Social

With paid social media, it is easier to market any content as soon as it goes live on the platform. Social media channels also let you determine and control your message frequency. Low pricing for social media ads allows campaign sustainability even when it runs for a while, unlike other digital advertising strategies that may need more significant funding.

Earned and Owned Media

Earned media is also called word-of-mouth marketing. This includes testimonials from customers, influencers and fans who turn into brand advocates for your product or services. On the other hand, owned media is the content you can publish for free. You have full ownership of this content and can edit it whenever you desire.

SEO

SEO revolves around making your website and web pages rank higher in search engine results pages organically. It starts with creating valuable content with the right keywords. SEO also requires making your website fast-loading and user-friendly for a better navigation experience.

Email Marketing

When creating email campaigns, always keep in mind your audience. Know their behavior and adjust your strategies from the insights you get. Find out if they value simple and plain emails more than those with moving illustrations or interactive features. From here, you can make campaigns that yield better engagement.

When it comes to content, start with a subject line that is short and catchy. Try descriptive lines with a touch of creativity. For the main message, always present them with benefits rather than irrelevant information they may not need in their businesses. Avoid using highly technical terms that you, may only understand. Keep your emails short, easy to digest and brief.

Remember that your clients are busy with their own business and only have a short time to check their emails. Grab this opportunity to capture their attention, or you may lose their interest.