Tag digital marketing

Our previous article already covered some important digital marketing strategies that included paid media, Pay-Per-Click (PPC), SEO and email marketing. Now we are going to expand the range of strategies so that you can get a better of idea of what can help you formulate a robust digital marketing plan.

Influencer Marketing

Influencers who have built a social media following are vital partners in marketing your business as a service provider. Considered experts in their field, influencers’ reviews and recommendations are critical in generating social proof for your brand. Product mentions and endorsements from influencers push your mileage to their vast following.

Data Intelligence

Data intelligence can help you scale your business, gain more sales, protect assets with cybersecurity, perform tasks faster with automation, and operate more smoothly without shelling out enormous amounts of money in the process.

Conversion Rate Optimization

Start by working on your website’s back-end. Create a web design that is simple yet appealing to the eyes. In my experience, simple designs create higher conversions than flashy ones.

Keep your website fast-loading with no downtimes. You may lose customers’ attention if your site keeps crashing even before they reach your landing page. Your website needs to be optimized both for desktop and mobile.

Lastly, content plays a crucial role in conversions. Use headlines that highlight benefits and create clear calls to action that yield a direct response.

Creative Design

A great design seals your digital marketing. It can boost engagement and prolong the attention span of your potential customers.

Branding

Launching your company and introducing your services is only half the journey to making your business known. Branding bridges the gap between you and your customer by creating a distinctive, consistent identity that sticks in their minds.

Web Development

Your website is an online mirror of your business. A good web development service improves your online presence and covers web design, content development, network security configuration, and more.

A seamless website plays a critical role in turning visitors into customers. Your website should be simple, responsive, fast-loading and optimized, and should include strategic CTAs and contact details.

The digital arena is always changing and marketing efforts have to keep up with the constant flux. Every business, no matter the size, should have a well organized and robust marketing plan. As the digital landscape changes, businesses and their marketers can more easily adapt and adjust with clever solutions that can strengthen and help future-proof the business.

Digital marketing can help to generate more clients and bring value to the businesses you cater to. It’s important to know what strategies are most effective. Here are some of the best strategies to get businesses remarkable results.

Paid Media

You can market your services without having to shell out a budget, but not all the time. By using paid media, you can target your desired audience directly through advanced tools, making it one of the best ways to land a client.

Pay-Per-Click (PPC)

PPC advertising is when you pay to have a search engine display your ad when a user searches for related keywords. Through an auction-based system, PPC works when you bid on keywords that you want your ads to show up for. When a user types in the keyword, it triggers your ad to appear above organic listings. Once a user clicks, you pay for that click.

Paid Social

With paid social media, it is easier to market any content as soon as it goes live on the platform. Social media channels also let you determine and control your message frequency. Low pricing for social media ads allows campaign sustainability even when it runs for a while, unlike other digital advertising strategies that may need more significant funding.

Earned and Owned Media

Earned media is also called word-of-mouth marketing. This includes testimonials from customers, influencers and fans who turn into brand advocates for your product or services. On the other hand, owned media is the content you can publish for free. You have full ownership of this content and can edit it whenever you desire.

SEO

SEO revolves around making your website and web pages rank higher in search engine results pages organically. It starts with creating valuable content with the right keywords. SEO also requires making your website fast-loading and user-friendly for a better navigation experience.

Email Marketing

When creating email campaigns, always keep in mind your audience. Know their behavior and adjust your strategies from the insights you get. Find out if they value simple and plain emails more than those with moving illustrations or interactive features. From here, you can make campaigns that yield better engagement.

When it comes to content, start with a subject line that is short and catchy. Try descriptive lines with a touch of creativity. For the main message, always present them with benefits rather than irrelevant information they may not need in their businesses. Avoid using highly technical terms that you, may only understand. Keep your emails short, easy to digest and brief.

Remember that your clients are busy with their own business and only have a short time to check their emails. Grab this opportunity to capture their attention, or you may lose their interest.

The digital marketing landscape is kicking into high gear for the fall and the holiday selling season. Now is a key time to get informed on the latest in digital marketing trends. Many people believe that digital marketing is still the best adaption for businesses to use. This has been proven by the fact that there are still new digital marketing trends being developed and put into place each month. The following are the most Top 5 most important changes we believe will impact the marketing space.

Instagram Adds New Tools to Improve Content Recommendation

With Instagram’s new Explore feature, you can mark multiple posts as ‘Not Interested’ to streamline your algorithmic Instagram experience. It should enable you to delete a bunch of trash instantly, demonstrating to Instagram that you’re not interested in the topics you selected.
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Also, Instagram is testing the ability for users to opt-out of seeing suggested posts with certain words, phrases, or emojis in the caption.

‘Group Invite Links’ Added to Messenger to Streamline Group Chats

The new feature will allow administrators to share group chat links, which will be beneficial to parents and study groups as we enter the new school year. As Messenger explains: “This highly desired feature will allow users to connect with family, friends, and communities more easily, eliminating the need to search for and add group members individually. With group chat invite links, only the admin can turn the link on or off, and they can ‘approve’ new members.”

A Live Test of the Tweet Editing Option is Now Enabled in the App

All users will be able to see tweet edit histories by clicking on the pencil icon in edited tweets, which will include a notice at the bottom stating that the tweet has been edited. Because of potential misuse, many people are already sounding the alarm about the potential damage that could be caused by edited tweets, edit history will be available for all to view. “For this experiment, Tweets may be edited a few times in the 30 minutes following publication. An icon, timestamp, and label will appear on the edited Tweet to inform readers that it has been altered. Tapping the label will take visitors to the Tweet’s Edit History, which includes previous editions of the original message.”

Twitter Expands Access to the Private Sharing feature ‘Circles’ to All Users

According to Twitter, the overwhelmingly positive response to its new enclosed group tweeting feature, which was first made available to some users in May, has prompted them to provide it to all Android, iOS, and web users. Before you post to Twitter, you will see an option to share your post with either your full followers’ list or your Circle group. You can add or remove members of your Circle at any time, and it can include up to 150 people. You may make any changes you like to your Circle without notifying anyone. A green indicator will alert Circle members that their tweets are only visible to those inside the group.

Google Tests the ‘Browse Place’ Search Feature With Swipeable Cards

To provide users with a more engaging search experience, Google is experimenting with showing place cards that you can swipe through and then click on. In other words, it’s kind of like a new local pack grid view for restaurants.

Keep these upcoming changes in mind when mapping out your marketing plan. Being the first to accommodate these trends could create new opportunities for your business and give you a distinct advantage.