Top 5 Latest Digital Marketing Trends
The digital marketing landscape is kicking into high gear for the fall and the holiday selling season. Now is a key time to get informed on the latest in digital marketing trends. Many people believe that digital marketing is still the best adaption for businesses to use. This has been proven by the fact that there are still new digital marketing trends being developed and put into place each month. The following are the most Top 5 most important changes we believe will impact the marketing space.
Instagram Adds New Tools to Improve Content Recommendation
With Instagram’s new Explore feature, you can mark multiple posts as ‘Not Interested’ to streamline your algorithmic Instagram experience. It should enable you to delete a bunch of trash instantly, demonstrating to Instagram that you’re not interested in the topics you selected.
Also, Instagram is testing the ability for users to opt-out of seeing suggested posts with certain words, phrases, or emojis in the caption.
‘Group Invite Links’ Added to Messenger to Streamline Group Chats
The new feature will allow administrators to share group chat links, which will be beneficial to parents and study groups as we enter the new school year. As Messenger explains: “This highly desired feature will allow users to connect with family, friends, and communities more easily, eliminating the need to search for and add group members individually. With group chat invite links, only the admin can turn the link on or off, and they can ‘approve’ new members.”
A Live Test of the Tweet Editing Option is Now Enabled in the App
All users will be able to see tweet edit histories by clicking on the pencil icon in edited tweets, which will include a notice at the bottom stating that the tweet has been edited. Because of potential misuse, many people are already sounding the alarm about the potential damage that could be caused by edited tweets, edit history will be available for all to view. “For this experiment, Tweets may be edited a few times in the 30 minutes following publication. An icon, timestamp, and label will appear on the edited Tweet to inform readers that it has been altered. Tapping the label will take visitors to the Tweet’s Edit History, which includes previous editions of the original message.”
Twitter Expands Access to the Private Sharing feature ‘Circles’ to All Users
According to Twitter, the overwhelmingly positive response to its new enclosed group tweeting feature, which was first made available to some users in May, has prompted them to provide it to all Android, iOS, and web users. Before you post to Twitter, you will see an option to share your post with either your full followers’ list or your Circle group. You can add or remove members of your Circle at any time, and it can include up to 150 people. You may make any changes you like to your Circle without notifying anyone. A green indicator will alert Circle members that their tweets are only visible to those inside the group.
Google Tests the ‘Browse Place’ Search Feature With Swipeable Cards
To provide users with a more engaging search experience, Google is experimenting with showing place cards that you can swipe through and then click on. In other words, it’s kind of like a new local pack grid view for restaurants.
Keep these upcoming changes in mind when mapping out your marketing plan. Being the first to accommodate these trends could create new opportunities for your business and give you a distinct advantage.
