Tag marketing trends

The digital marketing landscape is kicking into high gear for the fall and the holiday selling season. Now is a key time to get informed on the latest in digital marketing trends. Many people believe that digital marketing is still the best adaption for businesses to use. This has been proven by the fact that there are still new digital marketing trends being developed and put into place each month. The following are the most Top 5 most important changes we believe will impact the marketing space.

Instagram Adds New Tools to Improve Content Recommendation

With Instagram’s new Explore feature, you can mark multiple posts as ‘Not Interested’ to streamline your algorithmic Instagram experience. It should enable you to delete a bunch of trash instantly, demonstrating to Instagram that you’re not interested in the topics you selected.
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Also, Instagram is testing the ability for users to opt-out of seeing suggested posts with certain words, phrases, or emojis in the caption.

‘Group Invite Links’ Added to Messenger to Streamline Group Chats

The new feature will allow administrators to share group chat links, which will be beneficial to parents and study groups as we enter the new school year. As Messenger explains: “This highly desired feature will allow users to connect with family, friends, and communities more easily, eliminating the need to search for and add group members individually. With group chat invite links, only the admin can turn the link on or off, and they can ‘approve’ new members.”

A Live Test of the Tweet Editing Option is Now Enabled in the App

All users will be able to see tweet edit histories by clicking on the pencil icon in edited tweets, which will include a notice at the bottom stating that the tweet has been edited. Because of potential misuse, many people are already sounding the alarm about the potential damage that could be caused by edited tweets, edit history will be available for all to view. “For this experiment, Tweets may be edited a few times in the 30 minutes following publication. An icon, timestamp, and label will appear on the edited Tweet to inform readers that it has been altered. Tapping the label will take visitors to the Tweet’s Edit History, which includes previous editions of the original message.”

Twitter Expands Access to the Private Sharing feature ‘Circles’ to All Users

According to Twitter, the overwhelmingly positive response to its new enclosed group tweeting feature, which was first made available to some users in May, has prompted them to provide it to all Android, iOS, and web users. Before you post to Twitter, you will see an option to share your post with either your full followers’ list or your Circle group. You can add or remove members of your Circle at any time, and it can include up to 150 people. You may make any changes you like to your Circle without notifying anyone. A green indicator will alert Circle members that their tweets are only visible to those inside the group.

Google Tests the ‘Browse Place’ Search Feature With Swipeable Cards

To provide users with a more engaging search experience, Google is experimenting with showing place cards that you can swipe through and then click on. In other words, it’s kind of like a new local pack grid view for restaurants.

Keep these upcoming changes in mind when mapping out your marketing plan. Being the first to accommodate these trends could create new opportunities for your business and give you a distinct advantage.

Digital marketing has made tailoring marketing campaigns to specific demographics and interests easier and more lucrative than ever. Presently, device targeting is a key consideration for marketing efforts. Not only should marketers design campaigns that are mobile-friendly, they should design those campaigns as mobile-first. Smartphones dominate the device landscape in the present digital age and to overlooking that usage reality could be a disaster for any digital marketing strategy.

Over the past decade, the relationship between consumers and brands has moved from the physical to the digital at an expeditious pace. Consumers interact with an average of six digital touchpoints when engaging with a brand, whether that be content on social media, payment through wallet, news from SMS, or offers via email, to name but a few. A brand cannot rely on a single source to connect with consumers. Critically, however, all these touchpoints can be directly accessed through a smartphone, making mobile the obvious nucleus of any digital communication strategy.

Andy Gladwin of Cheetah Digital provided some insights to the digital community, to stating how a comprehensive mobile strategy can furnish enterprises with the tools to build more meaningful digital relationships with consumers. This mobile strategy can empower them to gather vast amounts of consumer opt-ins, preference insights, and behavioral data, and unify and harmonize that data in a single, accessible source.

The problem of harmonizing data from multiple sources

“Always Be Collecting Data.” It’s the ABCD of marketing. However, in the data economy, it’s not uncommon to hear marketers lament that they have too much data to analyze, or that the data they have is siloed or in inaccessible formats.

Fifty-three per cent of organizations report that they have only a few of their marketing channels connected. Conflate that with the fact that, on average, marketing departments have a tech stack boasting 12 systems — the vast majority of enterprise brands are using many more. A single, accessible view of the customer seems like a pie-in-the-sky utopia.

As mammoth a task as it appears, centralization is imperative. Andy Gladwin explains:

“Modern enterprises are awash with data, but it’s fragmented from all manner of sources and siloed in disparate systems which are not integrated, nor were designed to be. Having a centralized, single source of truth of the customer serves as a complete, up-to-date record and empowers marketers to build lasting and more meaningful relationships with customers through accurate, timely, and trustworthy data. The closer marketers can get to the utopia of a golden record, the more likely they are to interact with customers through preferred channels with preferred messages.”

To cut the marketing buzzwords, the single source of truth is quite simply a unified customer profile, which includes identifying information about the customer, the channels they use to interact with the organization, their most recent interaction with the organization, and which recent offer they reacted to positively. The single source of truth also encompasses how a customer engages with the organization, including their most recent activity and lifetime value, complemented by a raft of preference and behavioral data.

This is where mobile comes to the fore; connecting brands, consumers, and touchpoints, it is an ecosystem that offers many channels and backed up with the right technology — harmonizing and actioning data.

“Devices have gone from being convenient to connected and, through this period, content has evolved from being relatively basic to incredibly rich. The evolution of the channel ecosystem where engagement has moved from transactional to conversational gives brands more of an opportunity to engage, listen, and influence customer behavior. For too long marketing has been a decidedly one-way affair, with brands seeking to push their message louder and further into more intimate contacts. However, it’s not better marketing, just better targeting. Using mobile to engage in true two-way communications with consumers through legacy and emerging channels will be the next significant paradigm shift.”

The mobile app industry went through a transformative process in 2021 due to changes in consumer and user habits resulting from pandemic impacts in 2020. That process continued into 2022, and with recent iOS and Android changes, new digital marketing rules, and device shortages, mobile app makers are having to adapt to an ever changing market place.

The Mobile App Trends 2022 report provides expert industry analysis on the global and regional developments of the mobile marketing economy over the past year. Using data from the top 2,500 apps, the report sheds light on top trends and benchmarks across fintech, e-commerce, and gaming verticals, equipping advertisers with actionable insights to drive app growth in 2022.

The Mobile App Trends 2022 report analyzes trends in installs, sessions, ATT opt-in rates, retention, re-attribution, and more to help you better understand your audience and the current state of the app economy. Adjust’s report reveals impressive growth across key metrics, showing that highly engaged users are coming in droves. Along with massive improvements, the analysis also shines a spotlight on a somewhat lagging retention performance, emphasizing the importance of ensuring that the same attention is paid to retention and LTV as it is to UA.

Key findings from the report include:

• Installs grew year-on-year in 2021 in all verticals and regions tracked, with fintech up by 35%, e-commerce by 12%, and gaming by 32%.
• Stock trading and crypto apps grew significantly and have highly engaged user bases. While they make up 7% and 2% of all fintech app installs, respectively, they account for 17% and 6% of sessions.
• Hyper casual games make up the highest share of installs within the gaming vertical (27%), but it’s action that accounts for the largest proportion of sessions (30%).
• Marketplace apps have significantly better retention rates than the averages for the rest of the e-commerce vertical (day 1 27% vs. 19% and day 30 10% vs. 7).
• Fintech, e-commerce, and gaming all had their highest in-app revenue months on record in 2021, according to Adjust data.